MULTIMEDIA SKILLS DEVELOPMENT PROGRAMME EMPOWERS YOUTH

Aggeneys, Northern Cape

Sue-Relle Maasdorp, a talented 21-year-old from the small town of Aggeneys, has been awarded first place after completing a multimedia skills development programme designed to empower youth in the community.  Sue-Relle is now not only focused on registering her own multimedia business, but she is actively collaborating with other creatives from the surrounding areas, providing them with the opportunity to work with her on freelance photography and videography jobs, to earn income and gain valuable experience.

“People in my community do not consider multimedia as a viable career path that one can succeed in. The skills I acquired, particularly in videography, have not only elevated me and my business but have also allowed me to offer more services to the community I serve. This experience has been truly life-changing for me,” said Sue-Relle.

Funded by the local Aggeneys Solar and Konkoonsies II Solar plants and facilitated by Phanda Studios, the year-long programme has not only upskilled unemployed youth but has also boosted small businesses in the multimedia space.

“The programme assisted me immensely, imparting not only videography and photography skills but also crucial knowledge about the business field and how to successfully run my own business. My ultimate career goal is to establish my own business, and this programme has been instrumental in preparing me for that journey,” added Sue-Relle.

The five programme participants, representing the communities of Aggeneys, Witbank, Pofadder, Pella and Onseepkans were evaluated on their progress, motivation, and dedication to the programme. In the end, they were required to submit a final video about one of the projects supported by Aggeneys Solar and Konkoonsies II Solar’s economic development programme, for judging by a team of their staff. Sue-Relle’s submission stood out for its exceptional storytelling, creativity, and overall video quality.

“Taking first place is a remarkable achievement, and I take great pride in applying the knowledge I gained in my projects. What resonated most with me about this competition was the platform it created for the art of photography and videography to be recognised,” concluded Sue-Relle.

The prizes won by Sue-Relle included: a comprehensive videography kit containing a Hybrid Camera, Video Tripod, Video Lights, Video Editing PC, Mouse, Software, Microphones, Memory Card, Hard Drive, and Editing Headset.

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